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From Email to Social Media…Marketing that Converts [SBDC]
September 16, 2021 @ 11:00 am - 12:00 pm PDT
In today’s world, social media content is essential for connecting with potential customers. Content marketing is a proven strategy to generate ongoing traffic, build trust, and increase sales. However, there’s no one-size-fits-all approach for every business. Join us for this interactive webinar on creating digital content that will help you convert your audience into paying customers.
After this webinar, you’ll be able to develop a strategic and achievable plan to stay connected to your audience, attract new fans, and promote your offerings — based on your unique strengths. This session is for any business that can use strategies to communicate with their audience and create messaging that converts to sales…in other words, any business model will benefit!
Topics will include:
- Identifying which social media platforms you should be using based on your goals
- Strategies for repurposing content you create
- Why videos, images, and copy are all critical components in your conversion strategy
- Tools and resources for helping you execute your plan
Mia Johnstone is a Washington Small Business Development Center Advisor. She loves copywriting, customer relationships, solid branding, and beautiful photography. She has an MBA and serves Mason, Pacific, and Grays Harbor County small businesses with Washington SBDC advising services.
Julia Lara is a Washington Small Business Development Center Advisor. Her primary areas of expertise are marketing, social media, and retail. She has 14 years of experience inspecialty retail. She has an MBA and serves Spokane and surrounding Washington Counties.