Marketing Part 2: Pricing Your Product or Service to Sell & Getting Online [SCORE]
March 17 @ 1:00 pm - 4:00 pm PDT
You’ve developed a wonderful new product or service but how should you price it? Nothing hurts the profitability of your business more than choosing the wrong price of your products or services. In this workshop we show you a process for pricing your products. Since pricing a service is very different than a product, we cover the separate process for pricing your services. We also show you how to get your business online.
In Part 2 of our Marketing workshop series we start the workshop by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers. The rest of the workshop is focused on pricing and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing a service is very different than a product, we have a special section the covers the separate process for pricing your services.
Getting your business online is a requirement these days so we spend the last portion of the workshop reviewing the high-level steps to getting an effective website and then take a quick look at email marketing, social media and selling online.
While not required, to get the most out of this workshop please consider attending the “Marketing Part 1:
Developing and Promoting Your Product or Service to Sell More!” workshop first.
SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors.
Bring your laptop – all workshop materials will be available in electronic format.
This workshop is presented by SCORE Business Mentor, Chuck Botsford. Chuck has worked with both small and large businesses in marketing, finance and operations. He spent the first 15 years of his career managing restaurants and, during that time, was a financial controller in a regional restaurant chain. He then became an author and educator as he transitioned to the technology industry. For the past 17 years he was at Microsoft in areas of marketing planning and strategy with both retail customers and enterprise businesses. He has an MBA from the University of Wisconsin-Eau Claire. You can learn more about Chuck at his LinkedIn profile.