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Pay Per Click Advertising – Or How Not to Lose Your Shirt on Google [SCORE]

March 10 @ 1:00 pm - 3:00 pm PST

It’s easy to advertise with Google, but it’s even easier to waste gobs of money on it. Attend this workshop to learn how to write good ads, to effectively target them how to avoid costly keyword bidding wars and other common mistakes.

This workshop will cover the following key aspects of advertising on Google:

1.      Introduction to Google advertising

2.      Different types of ads

3.      Keyword and targeting strategies.

4.      Measuring success

March 10, 1:00 PM – 3:00 PM PST
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