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Pay Per Click Advertising – Or How Not to Lose Your Shirt On Google [SCORE]
January 8, 2021 @ 9:00 am - 11:00 am PST
Imagine showing up in an online advertisement right when people are looking for you! Google makes it easy to get started with its advertising program, but it’s even easier to waste gobs of money on it. Attend this session to learn how to write good ads, to effectively target them how to avoid costly keyword bidding wars and other common mistakes.
This class will cover:
Introduction to Google advertising.
Different types of ads.
Keyword and targeting strategies.