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SCORE – Digital Marketing Demystified
September 15 @ 1:00 pm - 2:30 pm PDT
How to Select the Right Marketing/Advertising Partner
Are you developing a nationwide or international marketing campaign? Are you overwhelmed by the number of potential vendors out there and don’t know how to choose one? Are you considering sophisticated marketing assistance like customer segmentation, determination of customer lifetime value and marketing return-on-investment?
Register here for this course to learn how to (Registration fee: $30):
- Carve out work for a marketing/ads vendor (e.g. third-party media buying, blog monetization, privacy management)
- Find a pool of vendor candidates
- Choose a suitable vendor based on value and cost
- Hold them accountable for delivering value