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Trademark Basics: What Every Small Business Should Know Now, Not Later [STOPfakes]
September 8, 2020 @ 3:00 pm - 4:00 pm PDT
Date/Time: September 8, 3 PM PDT
Summary: Join Jason Lott from the United States Patent and Trademark Office (USPTO) for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We will discuss how trademarks, copyrights, and patents differ, as well as the benefits of federal trademark registration. We will also talk about why it is so important for any new business to select a trademark that is both federally registrable and legally protectable. And if you think you would like to have an attorney help you with your trademark application, but are worried you cannot afford it, we will explore several options for free and reduced-price legal services.
Presenter: Jason Lott, Attorney-Advisor, Trademark Educational Outreach
Agency: United States Patent and Trademark Office
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